Brio, Cheap Honda Car Worth Rp 115 juta

Honda licensee agent in Indonesia, PT Honda Prospect Motor (HPM), still silent when Honda Brio will begin to be marketed in Indonesia. However, the certainty that just delivered directly by Honda Motor Company, Japan. Brio ready to be marketed in the country starting next year.

As reported by Nikkei, Thursday, September 8, 2011, the Honda Motor Company will bring Honda's cheapest car in the form of completely built up (CBU), with a selling price that will not vary much with prices in Thailand.

In Thailand, the sale of Brio targeted 40 thousand units this year. However, this target was not achieved due to supply some components from Japan is hampered by the tsunami in March. Until last June the sale of Brio in Thailand's new 1000 range units.

In Indonesia, Brio is estimated to be priced not far from the price in Thailand is 399,900 baht, or about Rp115 million per unit. The presence of Brio will complement the current dominance of the Jazz still lead the market in Indonesia medium hatchback.

Until recently, there has been no official statement from Honda Prospect Motor and machine specifications on Brio features that will be sold in Indonesia. Brio still be tested in major cities in Indonesia.

Honda Prospect Motor is still studying the marketing plan Brio in Indonesia - ranging from the selling price, market potential and unit supply scheme from Thailand.
Honda also plans to market Brio to India in late October 2011. Expected at an affordable price, Brio can seize the automotive market in developing countries.